On any given day, Destiny averages 3.2 million players. The average playtime, which Bungie first posted about last month, is still around 3 hours a day. And, according to a recent blog post by Bungie Community Manager David Dague, “over the past three weeks, we’ve had more players online in Destiny than we did during the same span for Halo 3 and Halo: Reach, combined.”
While Destiny isn’t exclusive to a single console like the company’s previous efforts, it’s an impressive feat considering the harsh criticisms directed at the budding franchise. In this business, however, numbers talk a bigger game than that of the disappointed fans. And frankly, Bungie is rightfully ecstatic. “Pioneering something new is never easy. When we see the raw numbers, it’s easy for us to say that the destination was worth the journey.”
With a 10 year plan on its shoulders and some mammoth expectations (that haven’t yet been met despite record breaking sales), Bungie is in a particularly fragile position of power. If ever there was a time to pull a trick from the proverbial sleeve of gaming magic, it’s now.