Nintendo Ramps Up Amiibo Marketing With a Pair of Commercials

On Friday Novemeber 21, Nintendo will not only unleash two powerhouses in Super Smash Bros. for Wii U and Pokemon Omega Ruby & Alpha Sapphire, but also amiibo, the Japanese company’s first dedicated step into the toy-to-life market. When tapped on the Wii U gamepad, the fitures will unlock special content in Mario Kart 8 and Super Smash Bros for Wii U, along with more game like Captain Toad: Treasure Tracker and Yoshi’s Wooly World in the future.

To spread the word and build the hype, Nintendo has released a pair of short commercials highlighting the unique features amiibo can unlock in Super Smash Bros. for Wii U and Mario Kart 8. With the first wave of figures set to launch on Friday, and second and third waves due in December and February respectively, it won’t be long before Nintendo is really competing against the likes of Skylanders and Disney Infinity.

We’ve already got them all pre-ordered here at Hardcore Gamer, but if you still need convincing the commercials below: