Nielsen: Halo 5: Guardians is the Most Anticipated game of Holiday 2015

The Nielsen Insight Group has published their findings concerning the games industry during holiday 2015. According to their research, Halo 5: Guardians is the most anticipated game of the holiday season, though Call of Duty: Black Ops III is right on its tail.

Nielsen surveyed 4,800 gamers between August 24 and September 9 with ages ranging from 7-45. Gamers were asked to rate how anticipated they were for each title releasing this holiday season. Nielsen than averaged it all together to get the results.




Halo 5: Guardians is the most anticipated game of the holiday season period. The Xbox One exclusive managed to beat out every multiplatform game, and other exclusive titles on competing platforms. Call of Duty: Black Ops III came close with a score of 98%. The latest Call of Duty title appears to be drawing a lot of attention from gamers, as it handily beat Star Wars: Battlefront (88%). Anticipation doesn’t lead to sales, but this isn’t the best news for EA, who are hoping that the Star Wars brand will help them outsell Call of Duty.

Ubisoft should be particularly ecstatic about this survey. Assassin’s Creed: Unity, which is considered the worst Assassin’s Creed game yet, appears to have minimal effect on anticipation for Assassin’s Creed: Syndicate. The upcoming Assassin’s Creed title has a 95% anticipation level, tying with Fallout 4.

PS4 has seen better days. Though Sony has carved out exclusive marketing deals with Call of Duty: Black Ops III, Star Wars: Battlefront, and Assassin’s Creed: Syndicate, the platform’s exclusive lineup leaves much to be desired. Uncharted: The Nathan Drake Collection, while a fantastic collection, isn’t creating the same excitement Uncharted 4: A Thief’s End would have had it not been delayed.