What on Earth is Wrong with Nintendo?

Over the past few weeks news revolving around not only Nintendo, but the Nintendo NX, has been more than depressing. First they had announced that the NX will not likely see a release until March 2017, then they said that they are basically sitting out of E3 with the only focus being the latest Zelda installment and now they are saying there will be no Nintendo Direct at all. All that will be happening for Nintendo until March of next year is the streaming of Zelda at the Nintendo booth at E3. Which leads to the question, just what the heck is going on with Nintendo?

To be fair, Nintendo has stated that they will be hosting a Nintendo Treehouse live event on Tuesday, June 14, at 9 AM PST, but this event will focus on the upcoming Zelda game. Apparently, the broadcast will provide an “in-depth” look at the latest installment along with behind-the-scenes info, but unless you are a massive Zelda fan (let’s be real, what Nintendo fan isn’t?), this announcement is kind of a let down. After spending the last five months being hyped on the NX making its debut at E3 and entering mass production by the end of 2016’s first quarter and now being told that they don’t plan on talking about the NX at all during the event is head scratching. We have gone from being completely hyped and theorizing that Nintendo could possibly dominate the current generation to thinking all this is just classic Nintendo.


This is just poor PR all around for Nintendo. Not because the NX is coming out later than expected, but because they have chosen to solely focus on a single game that has been delayed time and time again. The new Zelda game isn’t even scheduled to release until 2017, and knowing them it’s probably a ball park number and the game won’t be ready by the time 2017 rolls around. That’s fine to take your time to work on the game, but don’t limit yourselves. Nintendo has decided to limit their game’s exposure at the trade show and titles such as Pokémon Sun and Moon, Metroid Prime: Federation Force and Kirby: Planet Robobot are left as nothing more than farts in the wind.

“Nintendo changes its approach to the show every year. This June, Nintendo will focus its attentions on the upcoming game in The Legend of Zelda series. The Wii U version of the game will be playable for the first time on the E3 show floor, and it will be the only playable game Nintendo presents at the show, in order to provide attendees a complete immersion. NX will not make an appearance at the upcoming E3 video game trade show in Los Angeles in June and will be unveiled later this year,” said Nintendo. This is not an excuse or even a good approach for Nintendo in the current financial state they find themselves in as they have seen a notable decline in sales for the fifth straight year in a row. Normally, any other company in their right mind would be shoveling everything they got into promoting their new products especially at one of the biggest trade shows of the year for the gaming industry, but classic Nintendo decides to instead throw us all a massive curve ball and do the complete opposite of what they probably should be doing.


All of this Nintendo news is weird because they are not a bad company. They make brilliant and wonderful games and when they do finally end up releasing they are either hits or are met with glowing reviews. Nevertheless, the newest Zelda that will be the primary focus of their 2016 E3 will be a completely different experience by the time the final product is released, which makes one question the point. When Zelda was originally announced at last year’s E3, it was announced way to early for its own good. Just look at that “The Legend of Zelda Wii U Demo” from E3 2014 with Eiji Aonuma; you can just tell that this game was far from finished, so why are they even talking about it? All that interview did was stir up hype and excitement only for them to turn around and break our hearts yet again with another delay. Even the NX feels like it should have been kept in the oven to bake for a little bit longer seeing as they refuse to even acknowledge its existence all of a sudden.

Not to completely trash Nintendo or try and make it seem like they are a bad company, but it just feels like Nintendo is always either stalling or making inexplicable and peculiar choices that end up working poorly for them in the long run. I love Nintendo and was really looking forward to the NX originally and how they were going to blow PlayStation 4 and Xbox One out of the water, but with recent news, instead of being excited I find myself either being worried about the NX or just generally uninterested in the system altogether now.