Pokémon Go is on it’s way to becoming a cultural phenomenon as well as a financial one. Since it’s launch for iOS and Android on July 6 Nintendo’s shares have increased over 120%. Not only does this push them past Sony in market value but it also sets a record for most shares traded daily in Japan.
McDonald’s Japan is also benefitting from this boost as their shares have saw an increase. This is due to the fact that Pokémon figurines have been given out as exclusives at the fast food chain but also partly due to the rumor that Pokémon Go will be placing Pokéstops at these locations.
Sadly for the home country of Pokémon, Japan hasn’t seen the launch of Pokémon Go in their region and there’s still no release date.