Sony to Aggressively Pursue Mobile Market

Sony has found great success in the console market, and is now aiming at another, mobile.

Sony may make its own line of phones, Xperia, but they’ve never exactly dived into the mobile gaming market. The company has released two portable consoles, the PSP and PS Vita, and that’s about it as far as mobile gaming goes. However, with mobile gaming becoming so popular in Japan, and the stunning success of Pokemon Go, Sony has finally decided to throw their hat in the arena.

Speaking with the Financial Times, Sony CEO Kaz Hirai confirmed that the company is aggressively getting into the market, and that the inspiration was Pokemon Go’s huge success.

“[Mobile gaming] is something we are aggressively getting into,” said Hirai. “It’s quite a shift from being just a console-based business to being on mobile phones as well.

“Pokémon Go is a real game-changer. I’m very interested in the fact that it has the potential to really change the way people move, literally.”

Hirai specifically pointed to Go’s use of Augmented Reality (AR) and felt that the technology could work well with Sony’s stable of games. Sony currently owns numerous IPs including Uncharted, God of War, Ratchet & Clank, Bloodborne, Killzone, Resistance, and Gran Turismo among many others.

The company, unlike Nintendo with Pokemon Go, intends to develop its mobile games in house through their own wholly-owned subsidiary. Pokemon Go was developed by Niantic, who are not owned by Nintendo.

“Mobile gaming is a very important part of the Japanese market and therefore we’ve created a wholly-owned subsidiary that’s completely dedicated to mobile gaming. They’ll be coming out with titles,” he said.

Now, just because Sony is pursing mobile game that doesn’t mean they’re giving up on PlayStation. In fact, Sony is expected to unveil the PS4 NEO and PS4 Slim at their upcoming PlayStation Meeting on September 7. Perhaps we’ll get some more details about Sony’s mobile initiative at the event as well.