The numbers are in, and they’re not looking too good for Fox and Ubisoft’s Assassin’s Creed film.
Fox and Ubisoft’s attempt to adapt the popular Assassin’s Creed franchise to film has fallen flat at the domestic box office. With giant $125 million production budget that doesn’t include the millions spent on marketing the film, Fox needed the film to take off to earn back its money. The domestic box office won’t be its saving grace.
Assassin’s Creed made only $22.5 million during the six day period (the film launched on a Wednesday rather than the traditional Friday). It also didn’t help that the film opened to dominantly negative reviews. In comparison, Rogue One: A Star Wars Story grossed $96.1 million over four days. Illumination and Universal’s animated comedy Sing had an impressive debut and brought in $76.7 million over six days.
Fox will need to look overseas in its fight to break even, which could technically happen. Universal’s Warcraft also opened up to negative reviews and a poor domestic showing. The film managed to break even thanks to a strong showing in China. Fox domestic distribution chief Chris Aronson shares these sentiments noting that Assassin’s Creed has global resonance, and the majority of its cast are better known in European countries.
“This start exceeded our modeling,” he said. “We’ll be the beneficiaries of a strong holiday play period.”
2016 was supposed to be the year of the game-to-film adaptation, but that didn’t pan out. Warcraft, Ratchet & Clank, and now Assassin’s Creed have all been deemed failures. Only Sony’s The Angry Birds Movie found any type of success at the domestic box office, grossing $150 million.