E3 2019: Meta Threads Drops Second Generation of Awesome Xbox Apparel

Meta Threads has produced a new range of Xbox apparel after entering into a collaboration with Microsoft again.

The California-based company, which was founded in 2015, has been working with Microsoft to bring forward a “second clothing line that highlights both athletic and technological influences.”

With the collection featuring Xbox-inspired T-shirts, hoodies, coats and trousers, Meta Threads said that its apparel brings an “urban stylish tone” and the “gear will create functional modern clothing for gamers everywhere.”

The second wave of Xbox clothing made its debut during E3 week.

Meta Threads brought fifteen unique pieces of items to the event and two of which were exclusively available at the Microsoft Theater from June 11 to June 13.

For those at E3, they also have the opportunity to add their Gamertag to their Meta Threads purchases.

Meta Threads’ clothing is available on both the Xbox Official Gear and its personal online store.


The apparel combines the Xbox brand with Meta Thread’s “look to create a futuristic, hard-hitting line that brings the lifestyle of gaming to every fan.”

“Working with a team as talented as Xbox has made the creative development process an incredible experience,” says Steve Nabi, the co-founder and president of Meta Threads.

“Gaming remains a dominant force in pop culture and our goal is to capture the lifestyle beyond just the screen, bringing it into our fans’ everyday lives.

“We are excited to announce our second collection with Xbox at E3 and are looking forward to future projects.”

John Friend, the director of Xbox and Halo consumer products, added: “Meta Threads celebrates the gaming community with [its] creative direction and quality execution.

“This new line delivers aspirational and accessible gear. We can’t wait to see fans flying their colors at E3!”

For more from Microsoft’s E3 press conference, check out Hardcore Gamer’s coverage below.