The original Forza Motorsport on the first Xbox used Driveatar, but the feature was abandoned for 360 announcements. Now, the Driveatar functionality is back and allows an in-game version of you to play the game for you while you're at work. It's set to imitate your in-game actions more accurately. A swank new McLaren car was also used on-stage to hype up the in-game graphics for it in the background - the level of detail on the paint is incredible, even if the vague claims about the power of the cloud didn't really set anything straight regarding that functionality other than it helping you taste the air in games or somesuch wackiness.