Games analyst Anna Yukhtenko has become the latest addition to mobile developer Hutch Games.
The UK-based studio said that Yukhtenko, who worked at Next Games as a marketing analyst, will “bring a wealth of experience and a proactive attitude for turning insights into results at Hutch.”
Yukhtenko will be an analyst for Hutch, too, and will be responsible for “churn analysis to ASO, onboarding optimization to reacquisition strategies, and beyond.”
“In her previous appointment as a marketing analyst at Next Games (The Walking Dead: No Man’s Land and upcoming AR experience The Walking Dead: Our World), she developed a marketing analytics ecosystem for one of the world’s biggest IPs,” Hutch said.
“Anna brings with her years of wide-ranging analytical experience, and has a highly proactive attitude for turning insights into actions that produce tangible results.”
Formed in June 2011, Hutch has produced titles such as MMX Hill Dash 2, Hot Wheels: Race Off and Smash Cops.