Activision Blizzard has confirmed that it has acquired the business of Major League Gaming (MLG). This further expands Activision’s reach into the growing eSports market.
The acquisition became a known factor a few days ago when it was revealed MLG would be selling all of its assets to Activision. Activision, publisher of Call of Duty, owns some of the largest eSports titles in the world, making the company a natural fit as the home of MLG. MLG will further grow Activision Blizzard’s Media Networks division, led by former ESPN CEO Steve Bornstein and MLG co-founder Mike Sepso.
“Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community. Together, we will create new ways to celebrate players and their unique skills, dedication and commitment to gaming. We are excited to add Sundance and the entire MLG esports team to our competitive gaming initiatives.”
“Our mission for over 12 years has been to promote and expand the growth of competitive gaming worldwide, and today the industry is at a key inflection point as its popularity soars and rivals that of many traditional professional sports,” said Sundance DiGiovanni, Chief Executive Officer and MLG Co-founder. “This acquisition and Activision Blizzard’s commitment to competitive gaming will expand the opportunities for gamers to be recognized and celebrated for their competitive excellence.”
“Sundance and I founded MLG to highlight the incredible talent of competitive gamers all over the world, said Mike Sepso, Senior Vice President of Activision Blizzard Media Networks and MLG Co-founder.” Activision Blizzard’s esports leadership, incredible intellectual property and long history in competitive gaming create a perfect home for MLG’s capabilities. The acquisition of MLG’s business is an important step towards Activision Blizzard Media Networks’ broader mission to bring esports into the mainstream by creating and broadcasting premium esports content, organizing global league play and expanding distribution with key gaming partners.”
MLG will continue to operate MLG.tv, MLG Pro Circuit, and GameBattles, and will continue to work with different partners and publishers across the games industry. So, just because a game isn’t published by Activision that doesn’t mean its going to be axed from MLG. Popular competitive titles like Halo 5: Guardians, Counter-Strike: Global Offensive, and Smite are likely to continue calling MLG home.