Pachter: Pokémon GO will Fade Away in Four Months

Everyone is still on a high over Pokémon GO’s success, though one analyst thinks it will be fleeting.

Michael Pachter is well known for his controversial analysis of the games industry. His job as an analyst, after all, is to look at market data, analyze it, and provide feedback about what direction he sees the industry going in. Sometimes he’s right, sometimes he’s wrong. His latest target? Pokémon GO.

The app based on the popular Nintendo franchise launched last week to huge success. Millions of players worldwide have already downloaded it, sending the app skyrocketing to the top of the App and Google Play stores. Speaking with Bloomberg, Wedbush Analyst Michael Pachter doesn’t expect the game to have a lasting appeal thanks to the fickleness of gamers.

“The game requires couch potatoes to get off the couch, and the novelty will wear off when they get tired or when their phone batteries die. I give this four months at the top of the charts, then it will fade.”

Despite Pokémon GO’s success, the app has been causing a few problems beyond server issues. Hackers are using the popularity of the app to gain access to Gmail and other Google apps, and robbers have begun leering unsuspecting players into traps. So while there’s some good fun to be had, players should be wary.

Pokémon GO is available now on compatible iOS and Android devices. The game is free-to-play with microtransactions available for purchase.

9 thoughts on “Pachter: Pokémon GO will Fade Away in Four Months

    • No he has stated he does not hate them but that he does not understand them because they rarely follow general business logic…..which is true. He has stated numerous times he does not even try to figure out what they will do because they always go on some tangent…..which is also true.

      Mobile gamers are fickle. He is likely correct. Perhaps it will be six months, perhaps only two but it will fall to something else and it won’t be more than six months.

      • I’ve heard him bash nintendo for years but turn around and praise sony, he’s an idiot when it comes to all things gaming.

        • An idiot that has more experience than you or me likely and the salary to prove it. He is an analyst. Sometimes he gets it right, sometimes he gets it wrong. Look at any analyst in any industry and you will see the same thing.

          • Being good in one area does not mean he’s good in another area, he’s wrong more often than not on gaming even if in other industries he does a better job. He doesn’t just speculate on the games industry and in regards to gaming he has a very poor track record and clear bias.

          • In NYC, interest is dying down rapidly. Maybe because I live next store to a gym and watched it change three times in an hour with no else in sight. Have no idea how that could have happened it is just a weird famous house unless the two seniors are playing it. But they were not on their phones…they were sitting on the stoop as usual. Was in midtown last night, no one was playing, a week ago everyone was. Also businesses no longer dropping lures.

    • Pachter is a stock broker type of guy. My family is full of them. They think they can use their freedom of speech to influence markets or constantly make a point. It’s pure narcissism.

  1. Gen 2 doesn’t even roll out until December. Trainers will be wandering around in coats. He couldn’t be more wrong.

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