During Sony Computer Entertainment Japan’s Press Conference, the company announced that they will drop the price of PlayStation 4 in Japan from its current 39,980 yen price point to 34,980 yen starting October 1. For those keeping score, that's $292 USD, down from its $334 USD price.

The console was always cheaper in the land of the rising sun than out west, but if Sony follows suit in North America, expect a $349 PS4. That doesn't seem likely, however, given that the console is selling quite well in our neck of the woods.