NBA 2K’s Twitter gave people quite the surprise today. Beyond letting everyone know about the September 29 release date for NBA 2K16, they also revealed that those who pre-order it will get the game on September 25 – four days early and ahead of the street date. Pre-orders also get $10,000 in Virtual Currency, and My Team VIP access.
The increase in virtual currency is something, sure, but it’s surprising to see a company release something and actively promote it as a way to break street date. It’s definitely an experiment because it’s easy to imagine stores being overwhelmed by people wanting to get a copy without a pre-order and then being put in a tough spot. People are there with money, and if they don’t get a copy, they’ll be pissed. Do retailers then run the risk of breaking the street date, or do they hope to skate by because realistically, that street date is already being broken – people are just paying for the privilege to do it.