Sony Files Trademark for the Term ‘Let’s Play’

In one of the most interesting examples of trademark squatting in recent memory, Sony is attempting to lock up the term Let’s Play, according to a recent trademark filing.

The official word on what a Let’s Play trademark involves is as follows, ““electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks.””

The ramifications of a term like this being locked up by a major corporation could be far reaching, especially when you consider how nebulous of a trademark this would be. Naturally the streaming and YouTube communities will be up in arms, and there will certainly be a great deal of backlash over the coming days as Sony attempts to generate cash from this filing.

For more developments on this bizarre story, stay tuned to Hardcore Gamer.