In one of the most interesting examples of trademark squatting in recent memory, Sony is attempting to lock up the term Let’s Play, according to a recent trademark filing.
The official word on what a Let’s Play trademark involves is as follows, ““electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks.””
The ramifications of a term like this being locked up by a major corporation could be far reaching, especially when you consider how nebulous of a trademark this would be. Naturally the streaming and YouTube communities will be up in arms, and there will certainly be a great deal of backlash over the coming days as Sony attempts to generate cash from this filing.
For more developments on this bizarre story, stay tuned to Hardcore Gamer.