Madden NFL 17 Trailer Features Bieber Parodies and Von Miller

With Madden NFL 17 set to release next week, Electronic Arts has started to ramp up coverage and promotion for the newest entry in their long-running football series.

Their newest trailer, we have to admit, is a bit of an oddity. Rather than focusing on gameplay, the video is in fact a humorous attempt at parodying the music video to Justin Bieber’s 2015 hit, Sorry. While he may have lost out to Rob Gronkowski for the coveted spot of ‘cover athlete’, Denver Broncos linebacker Von Miller is featured front and center in the video, urging fans to draft him in-game.

We should warn you now: the video below is not for the faint of heart. Calling it cringeworthy doesn’t do it justice.