Anybody who has ever played a Rockstar game knows just how important the music is to the experience, particularly with their Grand Theft Auto series. The past few Grand Theft Auto games especially featured an expertly-curated soundtrack boasting a lineup of artists both known and unknown that seemingly perfectly captured the vibe of the world when the game was released, simultaneously turning many gamers on to fantastic bands and artists.

So while any other video game publisher/developer announcing their intention to start a record label might seem out of place, Rockstar’s announcement today almost feels long overdue.

Partnering with CircoLoco, who are known for their legendary parties and dance events around the world, Rockstar’s co-founded CircoLoco Records’ mission is to bring underground dance music to a wider audience.

The record label will kick off June 4 with an EP titled Monday Dreamin’ Blue that will feature new tracks from Kerri Chandler, Sama’ Abdulhadi, Seth Troxler and Rampa as well as a Dixon remix of Deichkind’s Autonom. This will be the first in a series of EPs released weekly that will culminate with a compilation album titled Monday Dreamin’ on July 9, with a physical vinyl release said to be coming soon.

Complimenting Grand Theft Auto’s Online After Hours, hopefully the label allows both CircoLoco and Rockstar’s influence on music to increase to new audiences.

Check out the record label’s introduction video as well the Monday Dreamin' album artwork below: