Sony Begins PlayStation 4 ‘The King’ Ad Campaign

Sony has had many ad campaigns over the course of the PlayStation brand’s 20 year lifespan, but none have quite focused on royalty like this one. The King sets out to find greatness and does just that thanks to Sony’s upcoming lineup for the PlayStation 4 and PlayStation 4 Pro. We get glimpses of Horizon Zero Dawn and Spider-Man alongside God of War. The King envisions himself as being part of the battles, just like players will be able to do when the games come out. This one of the most cinematic ad campaigns in recent memory, and really does make the upcoming lineup seem rather epic.