Sony Burns Xbox One in Latest PS4 Ad

After Microsoft was nice enough to congratulate Sony for their console launch last week, Sony has returned the favor by making a not-so-subtle jab at Microsoft’s console in their latest advertisement. Dubbed “The Declaration of Play,” the minute-long video features a virtual billboard on top of a building that states what the PS4 is all about. It’s all fun and games until about the halfway mark when it states that the console if or those who “refuse to be boxed in:”

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Not so bad, we suppose, until a few seconds later when it states that the console is for those who are “fans of jaw dropping graphics” and displays the words pixelated for a split second before reverting to normal text:

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A jab at the 720p controversy? We think so.

Check out the full trailer below: